Course overview

Practical Data Analytics for Everyday Business Decisions

A 4-week online course that teaches non-technical professionals to understand, analyze and explain business data.

What the course is for

Most professionals now work with data every day: exports, reports, dashboards and spreadsheets shared by colleagues. Few were ever taught how to work with it confidently. This course fills that gap with practical skills you can apply immediately.

It is not a six-month data science program, a programming bootcamp or a university qualification. It is focused, hands-on training for people who want to get faster and more confident with tables, reports and business metrics.

4weeks of structured learning
6core subjects
4weekly assignments
1final mini-project

Who it's for

Marketers, managers, small business and e-commerce owners, freelancers and professionals who want to add analytical skills to their existing experience. See details by role.

Learning format

Fully online. Each week combines learning materials, practical explanations, business examples, hands-on exercises and an assignment. Choose self-paced study or a mentored cohort with feedback. How learning works.

Core subjects

Microsoft Excel, Google Sheets, SQL fundamentals, Looker Studio dashboards, data interpretation and communicating insights.

Practical exercises

Every week uses realistic business datasets, such as store orders, customer lists and campaign results, so you practice the kind of analysis you do at work.

Learning outcomes

By the end of four weeks you will be able to

  • Organize and clean business data in Excel or Google Sheets
  • Summarize data with formulas and pivot tables
  • Write basic SQL queries to answer business questions
  • Build a simple dashboard with meaningful KPIs
  • Explain findings and recommendations in plain language
Final project

Apply everything in one mini-project

You will analyze a business dataset, build a dashboard and write up your insights. Learn about the final project.

Colleagues discussing a dashboard displayed on a large monitor

Pricing

Self-Paced

Self-Paced Course

Learn at your own pace.

$79 USD

One-time payment

  • 4-week structured curriculum
  • Recorded learning materials
  • Practical exercises
  • Weekly assignments
  • Final mini-project
Request Enrollment

No mentor feedback is included in this plan.

Mentored

Mentored Cohort

Learn with guidance and feedback.

$199 USD

One-time payment

  • Structured 4-week curriculum
  • Learning materials
  • Weekly assignments
  • Mentor guidance
  • Assignment feedback
  • Final mini-project
Request Enrollment

Next cohort dates will be announced. Contact us to be informed.

Teams

Team Training

Practical data skills for small business teams.

From $300 / session

Scope agreed in writing

  • Spreadsheet reporting
  • Business metrics
  • Dashboard fundamentals
  • Interpreting performance
  • Practical data communication
Discuss Team Training

Final price depends on the topics and format you choose.

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Start learning

See exactly what you'll study

Explore each week of the curriculum in detail.