Week 4 · Data Storytelling
Week 4: From Numbers to Business Insights
Numbers only matter when someone understands them. This week focuses on interpreting results, comparing performance and building a clear narrative that leads to a recommendation, then you complete the final mini-project.
Learning objectives
- Interpret results and identify trends
- Compare performance fairly across periods and groups
- Explain metrics in plain language
- Avoid misleading charts
- Structure findings as a clear analytical narrative
- Communicate a practical recommendation
What → So what → Now what
What happened
Returning-customer orders fell from 520 to 410.
Why it matters
Returning customers usually generate 60% of revenue.
Recommendation
Restart the monthly email offer and review in four weeks.
Illustrative example.
Practical skills
- Interpreting results
- Identifying trends
- Comparing performance
- Explaining metrics
- Presenting findings
- Avoiding misleading charts
- Building a narrative
Business examples
Questions you will answer
- Why did online sales fall in June, and what should we do?
- Which campaign deserves more budget next month?
- Where are costs growing faster than revenue?
Practical business case
Explain business performance to a non-technical stakeholder, using a short written summary and two supporting charts.
Final project
Final project: create a small analytical project using spreadsheets, SQL concepts, visualizations and written insights.