Marketers
Read campaign reports, compare channels and understand conversions, costs and return on ad spend.
4-week online course · Beginner-friendly
Make Sense of Data. Make Better Decisions.
Learn practical data analytics in four weeks using Excel, Google Sheets, SQL and Looker Studio. Built for professionals who want useful skills, not months of technical theory.
- No technical background required
- Business-oriented examples
- From $79
Real business questions
Learn to answer the questions you hear at work
The course is built around practical questions, not abstract theory. Understand the numbers. Find the answers. Make better decisions.
- Why did sales decline last month?
- Which marketing campaign performed better?
- Where is the business losing money?
- Which products generate the most revenue?
- What does this report actually mean?
- How do I explain results to my manager or client?
Who this course is for
Made for people who use data, not people who build databases
Managers
Read business reports with confidence, monitor KPIs, spot trends and communicate results to your team.
Small Business Owners
Understand sales, expenses, revenue and which products and customers really drive your business.
E-commerce Owners
Analyze product sales, order performance, average order value and marketing results.
Freelancers
Organize client data, prepare clear dashboards and explain results in client meetings.
Career Developers
Add practical analytical skills to the professional experience you already have.
What you'll learn
Six practical subjects, one clear goal
Understand, analyze and explain business data without becoming a programmer.
01
Microsoft Excel
Organize, calculate and summarize business data.
02
Google Sheets
Collaborate on reports with formulas and pivot tables.
03
SQL Fundamentals
Ask questions of databases in plain, readable queries.
04
Looker Studio Dashboards
Turn tables into clear, shareable visual reports.
05
Data Interpretation
Spot trends, compare performance, check assumptions.
06
Communicating Insights
Explain results to managers and clients without jargon.
Four-week learning journey
From spreadsheet basics to a clear business story
Each week includes learning materials, practical explanations, business examples, hands-on exercises and a weekly assignment.
1Week 1
Excel & Google Sheets
Formulas, cleaning, lookups, pivot tables and charts using an online store's sales.
See week →2Week 2SQL Fundamentals
SELECT, WHERE, GROUP BY and simple JOIN concepts on customer and order data.
See week →3Week 3Looker Studio Dashboards
KPIs, scorecards, charts, filters and layout for a business performance dashboard.
See week →4Week 4Data Storytelling
Interpret trends, avoid misleading charts and present clear recommendations.
See week →
Real-world data practice
Practice on the kind of data you actually see
Every exercise uses realistic business datasets: an online store's orders, marketing campaign results, customer lists and monthly expenses.
- Analyze a small online store's sales
- Explore customer and order data with SQL
- Build a business performance dashboard
- Explain results to a non-technical stakeholder
Spreadsheet & dashboard showcase
See what you will build
Illustrative examples of the outputs you create during the course. These are original mockups, not screenshots of a learning platform.
Store Performance · Q2 (sample data)
Revenue$48.2k
Orders1,264
Avg order$38.1
Illustrative mockup created for this website.
Spreadsheet summary
| Product | Units | Revenue | Margin |
|---|---|---|---|
| Ceramic Mug | 412 | $7,416 | 48% |
| Tote Bag | 298 | $5,364 | 52% |
| Notebook | 187 | $2,431 | 41% |
| Total | 897 | =SUM(C2:C4) | – |
-- Which categories earn the most?
SELECT category,
SUM(order_total) AS revenue
FROM orders
WHERE order_date >= '2026-01-01'
GROUP BY category
ORDER BY revenue DESC;
Skills you can apply at work
Useful from the first week
- Clean and organize messy spreadsheet exports
- Use SUMIF, COUNTIF and lookup formulas confidently
- Summarize thousands of rows with pivot tables
- Write basic SQL queries to answer business questions
- Choose meaningful KPIs and scorecards
- Build a simple, readable dashboard
- Spot trends and compare performance fairly
- Present findings with a clear recommendation
Final mini-project
Finish with a project you can show
At the end of the course you analyze a business dataset using spreadsheets, SQL concepts, a dashboard and written insights. You can use it as an example of practical work in your portfolio or professional materials.
About the Final Project
Learning formats & pricing
Choose how you want to learn
Transparent, one-time prices. No hidden fees, no subscriptions.
Self-Paced Course
Learn at your own pace.
$79 USD
One-time payment
- 4-week structured curriculum
- Recorded learning materials
- Practical exercises
- Weekly assignments
- Final mini-project
No mentor feedback is included in this plan.
Mentored Cohort
Learn with guidance and feedback.
$199 USD
One-time payment
- Structured 4-week curriculum
- Learning materials
- Weekly assignments
- Mentor guidance
- Assignment feedback
- Final mini-project
Next cohort dates will be announced. Contact us to be informed.
Team Training
Practical data skills for small business teams.
From $300 / session
Scope agreed in writing
- Spreadsheet reporting
- Business metrics
- Dashboard fundamentals
- Interpreting performance
- Practical data communication
Final price depends on the topics and format you choose.
Online checkout is being set up with a secure hosted payment provider. We never collect card details on this website. Until checkout opens, choose "Request Enrollment" and we will reply by email with the next steps. No payment is taken through this site today.
Why practical learning matters
Skills stick when they solve real problems
Many people learn a formula once and forget it a week later. We teach every tool through a business question, so you understand why you are doing something, not only how.
You will not spend weeks on theory you will never use. Instead, you will practice the core skills that help you read reports, ask better questions and explain results clearly.
Our learning approach →
From the blog
Practical guides to get started
Data Analytics Basics
What Is Data Analytics for Business Beginners?
A plain-English introduction to data analytics for non-technical professionals: what it is, the four types of analysis, and how it helps everyday business decisions.
Excel & Google Sheets
How to Analyze Sales Data in Excel
Learn a simple, repeatable process for analyzing sales data in Excel: cleaning, key formulas, pivot tables and charts that answer real business questions.
Excel & Google Sheets
Essential Google Sheets Formulas for Business
The Google Sheets formulas business professionals use most: SUM, AVERAGE, IF, SUMIF, COUNTIF, XLOOKUP, QUERY and more, with practical examples.
FAQ
Frequently asked questions
No. The course is designed for non-technical professionals. If you can use email and open a spreadsheet, you can start.
Four weeks. Each week includes learning materials, practical explanations, business examples, hands-on exercises and a weekly assignment, followed by a final mini-project.
A computer with a modern browser. You will use Google Sheets (free) and/or Microsoft Excel, a browser-based SQL practice environment and Looker Studio (free with a Google account).
No. This is a practical skills course. It is not an accredited academic program and does not award a professional certification.
We do not promise employment outcomes. The course helps you build practical skills and a small project you can use as an example of your work.
Payment will be handled through a secure hosted checkout. Online checkout is not open yet; please contact us and we will reply with enrollment details.
Start learning
Understand the numbers. Find the answers.
Start the 4-week Practical Data Analytics Course and build skills you can use at work right away.